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If you have questions about headings (<h1>, <h2>, <h3>, <h4>,<h5>, and <h6>) we will talk about how they work and provide structure a little later.
Code Example
<head><title>Example Title</title></head>
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This is the most important practice. The purpose of the page title is to succinctly identify the purpose of a page.
Keep an eye on your title length
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Focus on embedding SEO keywords in content instead. It is fine to add one or two keywords in a title, but be sure it still identifies the topic or purpose of a page.
Put the unique information first
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If you want to include your site's brand in each page title, put it last, after the unique information (with the possible exception of the home page).
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In web circles, there is a lot of debate about which fonts are better than others, but one thing is clear. Fonts : fonts with cursive, unusual shapes, or artistic features may look pretty, but they are harder to read than standard fonts like Times New Roman or Arial. Avoid them.
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Serif stands for a stroke or line, and typically these fonts have an embellishment at the top and/or bottom of the letters. Common Serif fonts include Times New Roman, Garamond, Baskerville, Georgia, and Courier New.
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Sans means without, and typically these fonts are plainer and without any embellishments. Common sans-serif fonts include Arial, Verdana, and Helvetica.
- This sentence uses Arial
- This sentence uses Verdana
Which of these two is better for the web is up for debate. These days, it is more common to see sans-serif fonts on the web than serifSerif. One of the caveats when using sans-serif is that it is the possibility of confusion between upper-case I (as in Idaho) and lower-case L (as in linger). Usually, the context prevents this, but if you are mixing letters and numbers it might be better to use a serif font.
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Choosing a color theme can be challenging sometimes, especially when you realize that some of your visitors can not distinguish between some color combinations. This is color-blindness.
What follows are guidelines to keep in mind as you choose your color elements for your web pages.
- Red/green color blindness is the most common. There is also blue/yellow and complete color blindness.
- Avoid putting red or green text on black backgrounds, or black text on red or green backgrounds.
- Color contrast should meet a 7:1 standard in order to be easily seen by anyone. Use this WebAIM contrast checker to assist.
References for additional information
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